The Part
Unequal pairings. Two things held apart, with room to choose.
Explore The Part All 18 emails
The Workbench
The work laid out. Photographs, details, and useful marginal notes.
One Good Thing
A compact poster. One clear thought, with the evidence beside it.
A reason for
each email.
The old set mixed lessons, introductions, offers, and reminders. This program separates their jobs. Each design above contains the whole new program.
Stories
13 weekly editions / September through November
See the work. Choose what fits. Make it your own.
People, lessons, and confirmed offers belong inside these editions.
Care
Day 7 and day 21 / After a first visit
What is difficult at home? What would you keep or change?
Useful replies, not another appointment button. No offers.
Return
Three invitations / From the guest's record
A recorded return window. An unreserved next visit. A return after time away.
Missing records mean hold. One invitation is not a chase.
Loading the rebuilt editorial program.
What was removed
- The repeating photo-and-gradient template.
- The old water, weather, and gray sequence as the calendar's backbone.
- Recycling as a new-guest nurture message. It belongs in Stories.
- The day-75 care email that repeated the booking reminder.
- Separate team, lesson, and offer blasts.
- A reservation button at the end of every kind of email.
Before anything sends
- These are complete editorial drafts and visual candidates, not scheduled campaigns.
- Choose one visual system. The program does not mix all three.
- Tabatha reviews the copy, service details, and proposed timing.
- The salon confirms who receives and handles guest replies.
- Consent, never-contact, staff, and deliverability exclusions remain in place.
- No email goes to someone in the salon that day.
- A future appointment removes the guest from lifecycle reminders.
- The ceiling stays one Story plus one lifecycle email per week.
- Personalization, links, unsubscribe, and email-client rendering need a real test.