Julia Grace Salon · Madison, Wis.With Saitoc

August newsletter

A draft for you to approve, not a thing that has sent.
Nothing goes out until you say so.

This is the monthly one we agreed on in July. Read it, tell us what is wrong, and we will put the finished version into Phorest for you. One a month, in your voice, drafted here first.

The letter
A lavender and pink color placement, shot from behind
Placed so the tones shift when she moves.

Julia Grace Salon · August

Stock the shelf, and a badge for the teachers

Four short things from the room this month.

Liter bottles on the salon's wooden display

The good bottles, at a better price

Liters are 20% off through the end of September. It is the least exciting sentence in this letter and probably the most useful one.

A liter of the shampoo you already like lasts most people the better part of a year. If you have ever stood in front of the shelf wondering whether the big one is worth it, this is the stretch where it plainly is. Ask whoever is behind your chair which one you are actually using.

Long platinum waves, shot from behind in the salon

Extensions are a hair conversation, not a length one

We have been doing NBR and micro bonds in Madison for twelve years, which mostly means we have learned when to say no.

The first question is never how long. It is what your hair can carry, how you actually wear it on a Tuesday, and how much time you want to spend on it. Sometimes the honest answer is a cut and a plan instead. If you have been curious, come in and ask. There is no charge for finding out it is not for you.

The retail shelves and the front of the salon

Where the hair on the floor goes

We have been Green Circle certified since 2014. Most of our guests have no idea.

It means the foils, the color tubes, the leftover color and the hair swept off the floor do not go to a landfill. They get recycled or put to use somewhere else. We started doing it twelve years ago because it was the right way to run the place. There is no sticker in the window. It is just how the room works.

New this month

Teachers, bring your badge. From August 18, a school badge is 20% off a cut. The year is long and it starts now. Consider it a small welcome back.

A note on loyalty points. Points are earned and used on services. If you are not sure what you have, ask at the front desk when you check out. They keep the count, and it takes ten seconds.

See you in the chair,
Tabatha and the team

Julia Grace Salon · Madison, Wisconsin · Book online
Subject lines to pick from
Our first choice is number one.
  1. Stock the shelf, and a badge for the teachers
  2. Four short things from the room this month
  3. Where the hair on the floor actually goes
What we left out on purpose
The Blowout ClubIt deserves its own moment rather than a paragraph in a letter about liters. It goes out when you are ready to launch it.
Any student discountTeachers only. There is no student rate, and we will not imply one.
Points on retailPoints are services only. Your rewards page still reads the other way, which is worth a fix on the site, and this letter does not repeat it.
A countdown or a coupon codeNot the register. This reads as a letter from the room, not a promotion.