August so far
Compared with July. A month is the smallest honest unit. A good week is mostly luck.
25posts in AugustJuly ran 44 in full
15 on Instagram, 10 on Facebook
The month is 24 days old and still counting. The lines below are per-post averages. They leave out the 2 newest posts.
3.3comments per postup from 1.8 last month
Comments are the number worth watching
A like is a thumb. A comment is a person speaking where their friends can see. That is the one that turns into a booking.
10likes per postup from 9.2 last month
Likes move slower, and they follow
They track how many people are seeing the work at all. Comments lead, likes follow the audience.
4.4reactions per post on Facebookdown from 7.3 last month
Facebook is the neighborhood, not the feed
A different audience, mostly local and mostly older. It behaves differently, so it gets its own line. This is 9 settled posts so far.
Before us, and since
Photo posts only, on both sides. That is the fair comparison.
11.3%of viewers respondwas 5.7%
Twice as many people respond
This counts everyone who liked, commented or shared. It doubled.
48of 48 posts got comments7 in 10 got none before
The feed stopped being quiet
Every post since June has comments on it. That was rare before.
48comments a monthwas 3 a month
Comments are what turn into a booking
Per post it went from none to two. We also post twice as often.
64profile taps a monthwas 19
More people go and look at the salon
They tap the salon name at the top of a post. That is the step before booking.
99people reached per postdown from 198
This one is going the wrong way
We post twice as often to the same followers. Each post reaches fewer of them. The month total is still up.
How we get the reach back
Two things move it. One is ours, one is yours.
0reels since Junethe last one ran April 14
Reels reach people who do not follow you
Last year the salon posted 13 reels. We have posted none.
343a reel reached
198a photo post reached
Facebook video has been near zero since March, before we started. Nobody has posted any since.
242reached when a post names someone90 when it does not
The posts that travel have a person in them
Since June, 8 posts named someone on the team. Those are the ones that moved. They need photos from the floor.
The work behind it — this week
One person has the camera each week. The card runs Monday to Sunday.
0photos sent this week16 so far in August, 27 in July
This is the one number the salon controls
Everything above is made out of photos from the floor. A thin line pushes the feed onto the room and shelf. The last one arrived 10 days ago, on August 14.
Morgan has the camera this week.
The long line
536Instagram followersup 76 since April 4
Counted from the day we started working together
Followers move slower than everything else here. The line only bends over months.
537460
Apr 4Aug 24
Each dot is a day we counted. A dotted stretch means no count between them. We count every week from here.
83posts since June 6
From about eight a month to one a day
The first nine opened the new Instagram feed June 6 to 17. Since July 1 it is one a day across Instagram and Facebook. Every one designed, none of them filler.
2,790Facebook followersthe line stopped falling
Two years down, then flat
Facebook lost followers every month for two years. Since June it has held.
2,8542,780
we startDec 2023Aug 2026
18people joined since June15 left
More join than leave now
Before, more people left than joined every month. Now it is the other way.
Likes and comments on Facebook are not up. That work is still ahead.
Every post since June 1
48 posts. What each one reached, and what people did.
552likes
132comments
37shares
8saves
Gabbie, today is your Julia Grace anniversary. Thank you for the work, the care, and the part you play in this room. We…
The strongest post of August — 36 likes · 7 comments · see it live ↗Aug 21The liter sale runs through September, 20% off the big bottles.29 reached · 2 likes · 2 comments
Aug 20Most days your color and your cut are two different people here.163 reached · 13 likes · 2 comments · 1 shared
Aug 14Grown in. Lived in. Painted so it moves when the light does.92 reached · 13 likes · 3 comments
Aug 10A career behind the chair should have a path you can see.99 reached · 10 likes · 3 comments · 1 saved
Aug 9Gabbie, today is your Julia Grace anniversary.1,218 reached · 36 likes · 7 comments · 1 saved · 5 shared
Aug 6Loyalty points live with your visits, not in a drawer at home.62 reached · 6 likes · 3 comments
Aug 3The color starts here: sectioned, painted, checked, then checked again.101 reached · 8 likes · 5 comments
Jul 25Purple and silver, run together until you can't quite tell where one ends.70 reached · 6 likes · 1 comment
Jul 24Where every appointment starts: not at the chair, at this table.85 reached · 10 likes · 1 comment · 1 shared
Jul 8This is what a Brazilian Blowout looks like when summer's over by noon and you'd rather...66 reached · 6 likes · 1 comment
Jun 14The wig wall is here because I made a promise to learn this properly, and then I did.109 reached · 11 likes · 1 comment
Jun 12Foils, one at a time. No shortcuts, no rushing.161 reached · 12 likes · 2 comments · 1 saved · 2 shared
Jun 9I said this to IB Madison earlier this year.162 reached · 14 likes · 4 comments · 1 saved · 1 shared
Jun 7Every shift, every client, the same standard.158 reached · 12 likes · 2 comments · 1 saved · 3 shared
Jun 6A stylist, her station, an ordinary afternoon.315 reached · 19 likes · 5 comments · 1 saved · 3 shared
Jun 4Meet Morgan — here to help you feel confident and look your absolute best ✨ Morgan is...393 reached · 32 likes · 4 comments · 3 shared
Jun 2Big congratulations to Clara on receiving our 🏆 Leadership Award!413 reached · 36 likes · 15 comments · 1 shared
Everything we run for you
What is running, what is waiting on you, what stopped.
Running
PostsOne a day across Instagram and Facebook.
PhotocardsSix weeks, six people. Forty-three photos back.
The upload pageWhere the salon sends photos. Forty-three so far.
StoriesFive a day on Instagram. Reach numbers are not measured yet.
OffersLiter sale, teacher badge, loyalty points. All live in posts.
This portalFive tabs. Rebuilt every morning.
Waiting on you
The August letterWritten and on the portal. It sends when you say so.
September postsThirty written. Waiting for your yes.
The four emailsWritten. They live in Phorest, so somebody there builds them.
Nine programsWritten for the team. Not adopted yet.
The careers pageBuilt. Your web company holds it.
Stopped
Google postsThe queue ran out on June 7. Ours to restart.
Every number you track
Your ladder measures eight things. Here is where our work touches each one.
Rebooking, 61%Your target is 80%. It held level
from June to July.
Social posts by levelThe photocard is this one,
made easy. One card, one week, one person.
Retail per guestPosts carry the same message home
that the chair does.
Retail to serviceThe same lever. It moves when
retail per guest moves.
New guestsYour number, read at leadership. We do
not move it yet.
Google reviewsOne reply never went live. We do not
work this yet.
Average ticketIt moves with retail. We have no
separate move for it.
Guests who
return, 83%Above your 80% goal. We leave this one alone.